There is no doubt that the first half of 2009 has been huge for all types of photographers — but specifically those who had the privilege of covering the Presidential Inauguration.
Regardless, there are many more of us out there who love the images, but are still struggling to find our voice or place in the photography world.
On one hand, there are many photographers who just don’t want the added competition from family members and friends with high-end cameras. On the other hand, many would-be professional photographers don’t know where to begin and have no plan for success.
As I took a look back at my January posting about photography goals, I see that I let life get in the way and deter my from my goals. So, now I have a job that I don’t really like that much just to pay the bills. (Doesn’t that sound familiar?)
When I really just yearn to break free and show people my world through the camera, I really have to take a look at what has been holding me back. And if you are feeling like I am, or if you’ve hit a plateau in your photo business, you may be asking the same questions.
And this really isn’t about the economy or whether or not people can afford photographers. The demand is there. The issue is with us, the photographers.
1. We need to treat our endeavors with the professionlism they deserve.
2. We need to understand that we are running a business, not just taking pictures.
3. To follow number 2, we have to understand that marketing is our number one priority or else we will have no business.
Over the past few months I have allowed myself to be pulled in many different directions and it is exhausting. When your head is swimming with so many ideas and so many ways in which you want to help people, sometimes it’s hard to pin down and put that laser-focus on what needs to be done.
Not only that, but we have to deal with the nay-sayers and the people who are used to paying $10 for a keychain photo from prom that isn’t really that great of a picture anyway. Battling those kinds of perceptions is hard and people may not understand why and how you can charge what you do.
So, what do we, as photographers, do?
I think we should regroup and take a step back to find out why we want to be photographers and what we want to get out of this business. I think when we sit down and really think about these things, we’ll find the answers we need.
So, after looking back on the year in photography so far, 2009 has shown me that there have been tremendous opportunities that have past, but that there will be more opportunities to come, no matter what kind of photography you choose to do.
I’m always interested to hear what you think. Let me know your thoughts on this post and others that may interest you. And if you have any questions, feel free to include those as well!
*Wendy Stewart, Photographer and Business Coach and host of the “Photo Biz” Podcast. You can find the podcast at http://wendystewartphotography.com
Follow me on Twitter
Friend Me On Facebook
Join me on Linked In
Become a fan at AssociatedContent.com
Check out my other blogs:
Wedding and Event Planning
http://baltimoreweddingandevents.com
Running for Weight Loss
http://runningforweightlossblog.com



